Keeping Print Relevant -- A Call to Arms

The printing company down the road, across the country or even the one in China is no longer our biggest competition. The competition is now other media options.

The practices of trying to react to the old competitive threats by lowering prices, increasing output or cutting overhead, will not work in the new paradigm. We have to find new ways to meet these new and very formidable challenges. And the reality of the situation is, that based on past experience, our industry does not have the best track record for meeting such challenges on our own.