Keeping Print Relevant -- A Call to Arms

But now there is an industry organization with one goal: making the case for our medium. That organization is The Print Council (www.theprintcouncil.org). Yes, there are already industry associations and trade organizations. But we have never had, prior to The Print Council’s existence, a strong and committed alliance of industry resources focused on educating both our own industry and the media community of the importance of print and, most importantly, the role that print can and should play in the overall media mix.