Keeping Print Relevant -- A Call to Arms

• We need to become valuable and trusted consultants to all of our clients in all areas of media communications.

• And, we need to be smart enough to demonstrate to our clients when print is the most appropriate media vehicle, and confident enough to be able to say when it isn’t.

These are lofty objectives and ones that most companies in the printing industry will need help accomplishing. The Print Council can provide this assistance. Tools have been developed to help sales representatives communicate with clients. Research has been conducted that reinforces the fact that print remains a powerful and efficient manner in which to communicate to target audiences (i.e., Print in the Mix at www.printinthemix.rit.edu).