ROYAL IMPRESSIONS -- Getting With The Program

The printer now is looking to sell that press, though, in part because of its latest and greatest step forward. Royal Impressions served as an alpha test site for the Xerox DocuColor iGen3 digital color production press, DeSantis recounts, despite being an underdog during the selection process.

"Two things were against us—our location and size. We didn't fit the profile Xerox had in mind," the company president explains. "The reason they chose us was because of the complex solutions we'd been delivering for our clients. When it comes to customized, integrated marketing programs, there are not a lot of companies with the case studies we have to show.