ROYAL IMPRESSIONS -- Getting With The Program

"Also, we understand both sheetfed and digital printing," he continues. "That was of value to Xerox because its concept for this machine is to transfer work from offset to digital production, in addition to doing variable printing."

DeSantis says he has been impressed with the level of investment Xerox has made in the iGen3. Royal Impressions has made a pretty big commitment of its own, as well. Along with investing time and money, it had to allow technicians to all but live at the facility and built walls around the machine to provide privacy and a controlled production environment.