ROYAL IMPRESSIONS -- Getting With The Program

What made the endeavor worth the investments was how integral the capability is to the printer's strategic plan. "We did a lot of research into where we should go as a company. Royal Impressions no longer is a printer; it has become a graphic communications firm," he explains.

Documents Get Smart

"We want to help clients communicate better by managing their data and enabling them to disseminate messages to a printed page and electronically, via e-mail and Websites. We're looking to produce smart documents," DeSantis says.