ROYAL IMPRESSIONS -- Getting With The Program

The iGen3 filled a hole that had been developing in the shop's capabilities. "We had programs emerging with volumes that the 2060s no longer could handle from two perspectives—speed and cost," the company exec explains. "If you're doing volume work, the cost to produce each piece is much lower on the iGen3. Also, it offers offset-like quality. I'm not going to claim it matches offset, but it comes much closer."