ROYAL IMPRESSIONS -- Getting With The Program

Even though the system is sold through Xerox, Royal Impressions has been working directly with Creo, he adds. "We have a great relationship with the company. Creo is very solutions oriented," DeSantis says.

According to its president, adding the iGen3s hasn't cannibalized work from the shop's DC 2060s, which are used heavily for smaller runs and different kinds of digital projects. The shop also has a Canon CLC 5000 copier/printer that is primarily used for fashion industry clients. "The (mid-level) market is still growing. In fact, we've also been looking at the DocuColor 6060," he notes.