ROYAL IMPRESSIONS -- Getting With The Program

"One of the great things about the iGen3 is that the black-and-white impression cost is very low. Xerox really listened to us on that issue," he explains. "If we get a job with black-and-white and color pages, we've been keeping it on the iGen3 so the piece comes out already put together."

That's a nice added benefit because document integrity is a critical issue when dealing with personalized communications. This requirement puts increased pressure on the back end of the process—from binding and finishing to mailing and fulfillment—in particular.