ROYAL IMPRESSIONS -- Getting With The Program

While much of the company's story has evolved around equipment, the need for IT expertise definitely shouldn't be overlooked or underestimated, Estrada and DeSantis agree.

"Building an internal infrastructure—of both IT people and technology—to support our types of programs was essential. We tried outsourcing at first, but ran into a problem with finger pointing when things didn't work," Estrada says. "There likely are other applications where you don't need an internal IT department, though."