ROYAL IMPRESSIONS -- Getting With The Program

The company built its own Web-based system because there weren't any solutions on the market that met its clients' needs, Estrada says. "This wasn't a 'build it and they will come' exercise. It evolved completely out of a specific client's vision," he explains.

Initially the company built custom deployments of the system for each application. "We didn't want to build a box and tell clients to fit the way they do business into how we designed the system," Estrada says. "Over the years, we've learned that there are certain core features and capabilities that all clients want to have. We still need the flexibility to do custom development, but we can start with 85 percent of a system built already. That has become a competitive advantage for us."