ROYAL IMPRESSIONS -- Getting With The Program

In partnering with its clients, the company looks to add value to the relationship wherever it can. "One of the things we do really well here is sit in front of our clients and learn from them about their businesses," the company president asserts. "We are looked upon as a marketing partner, and not so much as a printer. For variable printing programs, in some cases we can be in discussions for six months to a year before the concept fully evolves, especially with a more complex application."