ROYAL IMPRESSIONS -- Getting With The Program

Brokering of offset printing services still accounts for about 30 percent of the business, the company president discloses. All of the work is sent out to partners in the trade. "I'm glad we never bought iron on the offset side of the business, since that business is not growing," he notes.

Once a printer—come graphic communications firm—gets into data and asset management services with clients, new opportunities can arise from that relationship, the industry exec contends. "A big part of our business is digital asset management," he says. "That puts us in a position to get involved in disseminating that material through other channels. There is tremendous potential for growth in repurposing."