ROYAL IMPRESSIONS -- Getting With The Program
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As a case in point, DeSantis believes the explosion in use of wireless devices has created a big potential for targeted marketing applications. "There is real estate on those devices to which we want to target and send messages. That will be an application in the next year or two," he maintains.
Royal Recognition
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- Companies:
- Canon U.S.A.
- GBC
- Heidelberg
- Xerox Corp.
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