ROYAL IMPRESSIONS -- Getting With The Program

Of the 80 entries submitted for Best Practices consideration, only those that demonstrated measured results were considered, such as increased response rates or reduced waste. Entries also had to show relevant use of variable data and add value through automation to reduce costs, and use motivation to increase effectiveness. Projects using front-end automation to allow non-technical users to initiate a print run were preferred, since this type of automation would be a major driver of output volume.