ROYAL IMPRESSIONS -- Getting With The Program

The "Best of Show" winner of the PODi Best Practices awards was Prudential Retirement Services and Royal Impressions with personalized 401(k) enrollment books and statements designed to increase employee enrollment and encourage sound investment. A custom enrollment book for each employee helped raise enrollment and contribution levels. Each 40- to 90-page book contained highly relevant, personalized data driven by the prospect's age and income level.