ROYAL IMPRESSIONS -- Getting With The Program

DeSantis leveraged his existing client relationships and established partnerships with print suppliers to build the business and gain offset printing expertise. "We never wanted to buy iron," he reveals.

The introduction of digital equipment meant Royal Impressions had to respond to a new set of business dynamics in the early 1990s. "We had started selling black-and-white copying and litigation support services, but the crazy deadlines made it difficult to outsource that work. Given the timeframes, we realized it would be best to bring the capability in-house. That was right around the advent of digital color printing, with the Canon CLC 1 doing amazing high-speed, five-copies-a-minute, output," he says, tongue firmly in cheek.