ROYAL IMPRESSIONS -- Getting With The Program

"Being a young owner, I've always stayed on the cutting edge of technology and taken some risks," DeSantis continues. "When I then started hearing and reading about variable data printing, I thought it had tremendous potential. The concept made a lot of sense."

Royal Impressions encountered a number of challenges in developing that market, the company president reveals. Its progress was slowed by technological issues and a need to build the required infrastructure, as well as educate and sell clients on the marketing approach.