R.R. Donnelley--Calling the Shots
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"In the end, the publisher, the printer and the post office all benefit from such a system. We're also looking at similarly creative ways to distribute materials to newsstands at a lower cost. With our volumes, we can go deeper into the postal system—more often and with greater efficiency than anyone else can. The savings are substantial. In 1997, we delivered $100 million in postal savings for our customers."
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