R.R. Donnelley--Calling the Shots
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"During the 1990s the cost of distribution, especially postage, has risen to a point that it now rivals the cost of production for many of our customers. And, in general, paper alone accounts for more than a third of the cost of a finished magazine. So, it is incumbent upon printers, now and in the future, to manage the supply chain in such a way that we're creating value for our customers everywhere we can."
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