RR Donnelley -- Giant Transformation

By Erik Cagle

When your company is the largest printing communications conglomerate in the United States (second biggest in North America after Quebecor World)—in a manufacturing industry that is fourth largest in this country—suffice to say all eyes are on you.

It makes no difference if the onus of an entire industry is wanted or warranted. Your company becomes a reflection of all that is wrong with the industry. The most layoffs, most plant closings, the biggest dip in year-to-year sales—if you want to know what's wrong with an industry, look for the giant with a huge target on its back.