RR Donnelley -- Giant Transformation
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RR Donnelley has invested in the segment, according to Allen, as it takes on more of a global approach to doing business. It now boasts book facilities in Latin America, China and Mexico.
"In talking to our customers several years ago about their business challenges, we realized that the book distribution model is not effective, particularly for mid-list/second-tier titles," he explains. "The problem becomes that a title printed 15 years ago might only have annual unit demand across the U.S. for, say, 100 books.
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