RR Donnelley -- Giant Transformation
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Last year proved to be a challenging campaign, with the ownership of several major directory concerns changing hands. The yellow pages industry grew in the low, single-digit range as small businesses, the bread-and-butter advertisers, continued to demonstrate volatility in their staying power.
Henricks cites RRD's value proposition behind telecommunications' success: innovative business solutions, hassle-free service, on-time delivery and operating as a trustworthy partner. "This is what RR Donnelley can do to make our customers successful," she says.
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