RR Donnelley -- Giant Transformation

Magazines

RR Donnelley combines the magazine segment with catalog/retail in breaking down its sales figures, with $1.585 billion logged in 2002. Reduced ad pages and revenues caused the overall market, both the consumer and business-to-business (B2B) segments, to struggle as a promising start to 2002 wasn't sustained. B2B was hit particularly hard, namely manufacturing and financial titles. A number of publications fell victim to the economy, and perhaps the lone consolation for publishers was the steady depression of paper prices, notes Dan Knotts, president of RR Donnelley's magazine solutions.