RR Donnelley -- Giant Transformation

In order to add value for its customers, Donnelley has devised a threefold approach, beginning with a service distinctiveness strategy, according to Knotts, which entails augmenting overall service quality for customers (increased training, customer scorecards).

Secondly, RR Donnelley has unveiled new solutions including a digital premedia center that serves B2B clients from the Pontiac, IL, facility. This consolidation of premedia operations allowed the printer to use a standardized workflow management solution. Customers, meanwhile, can utilize the Ad Spring online ad management solution that allows for online soft proofing. A similar consumer publication solution is due to be unveiled this year.