RR Donnelley -- Giant Transformation

Going forward, he feels the biggest task his customers face is knowing the right balance to follow in the multi-channel marketing approach. "The greatest challenge is understanding the optimal mix of media in which to improve the return on investment," he says. "Our catalog customers need to be able to balance catalogs, the brick-and-mortar store and the Internet in order to achieve the greatest return. That's why we've invested in our marketing expertise, to be able to bring that market research data to our clients to help them make better informed decisions."