RR Donnelley -- Giant Transformation
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Premedia
Perhaps no one business segment underwent the facelift that Pre-media has experienced. When Mary Lee Schneider took over as president, there were six operations—pretty much prepress houses—and only one of them was located on-site with a customer.
"It became obvious to us back then that prepress, as a business, ultimately goes away," Schneider says. "Since digital photography comes on board and people are multi-channel publishing, prepress becomes a limited set of capabilities. So, number one, we realized we needed a new set of capabilities and, two, we needed to be in locations that mattered to customers."
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