RR Donnelley -- Giant Transformation

The venerable, 138-year-old institution, bulging at 45 facilities and 30,000 employees, shelled out $250 million in capital expenditures during 2002, with an equal amount tentatively scheduled for 2003. But the giant is undergoing a transformation. Bill Davis, chairman, president and CEO, envisions a market-driven company with a new set of tools that enable customers to realize maximum potential. A major cultural shift has played a large role for the company.