RR Donnelley -- Giant Transformation
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"You'll also find that our sales and marketing people provide customers with substantial enhancements to their own ability to perform better in their businesses. I believe that much of what we're doing will strongly enforce the Donnelley difference."
Given the economic crunch of recent years, RR Donnelley finds itself listening to customers in a different way than it has historically, according to Michael Allen, executive vice president and co-leader of RR Donnelley Print Solutions. "Maintaining a rich dialogue with our customers and understanding how their businesses continue to evolve are key," he says. "We've added a number of marketing experts and market researchers to help us understand how to better run our business for our customers.
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