Book Printing Outlook : An Education in Printing

If the 2014 campaign taught us anything, it's not to underestimate the value of a good education. And, from the book manufacturing point of view, the clamoring of presses could only mean one thing: Adoption cycles are back in full force.

Yes, the elementary-high school (el-hi) segment bounced back strongly in 2014 as states dug deep to invest in educational materials. The higher ed market also witnessed a strong upswing to highlight a solid, if unspectacular, year for book printers across the country.