Book Printing Outlook : An Education in Printing

"Recent studies show…that students who read printed books develop a greater love for reading than those who engage with digital technology at an early age," Shea says. "There's also research that illustrates the speed and depth in which students ingest content in printed form is superior to e-texts. So, we're seeing the emergence of a hybrid approach of printed and digital materials, with some content presented in printed textbook form, and other rich media and interactive content like animations, videos and assessments presented in digital form. Various content types are present in the medium where they're best suited."