Book Printing Outlook : An Education in Printing

Peter Conway, vice president of sales for Courier, notes that adoption cycles have been quite active across the country, with heavier spending taking place than in years past. Citing Association of American Publishers (AAP) statistics, he points out that K-12 is up 21.5 percent year-to-date through July, and higher ed is experiencing a 10.9 percent bump. The trade market, which Courier addresses at the small- to mid-range publisher level, did not provide the same splash as education.