Direct Mail Outlook : Education, Tools Remain Key

RR Donnelley has enabled clients to expand upon their traditional campaign facets via multichannel offerings such as personalized URL (PURL) marketing, CustomPoint Web-to-print portals and IMb-triggered e-mail marketing. During 2010, RR Donnelley continued its DM201 educational seminars to "socialize our creative techniques among new and experienced marketers alike," Thornton adds.