Direct Mail Outlook : Education, Tools Remain Key

Virtual Toolbox

RR Donnelley is relying on a variety of tools to enable its client base to push forward in a positive direction during 2011. "We continue to deliver new technology solutions such as ProteusJet color imaging, QR code imaging, e-mail applications, PURLs and a steady diet of CRM tools for our clients," according to Thornton. "With these features in their tool set, customers are able to pursue better response rates, more clients, better margins and higher revenues. In the end, the only scorecard they look at is dollars in the bank."