Direct Mail Outlook : Education, Tools Remain Key

Education has been a common theme among the major direct mail printers, not the least of which is Houston-based Consolidated Graphics (CGX). The company launched an educational event called emerge, which attracted almost 1,000 key customers, industry vendors and CGX personnel from across the country this past April. With keynote presentations and more than 50 breakout sessions, emerge was such a rousing success that CGX has launched a bimonthly magazine to supplement connectivity between the annual conferences.