Direct Mail Outlook : Education, Tools Remain Key

Failure to reap an increase in excess of the rate of inflation—which the USPS claims would have generated $2.3 billion in much-needed revenue—is something of a blessing for the mailing community (the USPS is appealing). The Postal Service is exploring other avenues and using other tools to bridge the gap to its fiscal obligations, which for the time being still include a $5.5 billion payment to pre-fund its retiree health benefits.