Direct Mail Outlook : Education, Tools Remain Key

"In fact, 'More Channels, More Solutions' was part of our 2010 DMA campaign in San Francisco. QuadDirect is a leading direct mail marketer that leverages the print volume of our parent company, Quad/Graphics, to offer the most efficient mailing platform in the industry," he contends.

"To reinforce our existing client relationships, we listen to them. We are an extension of our customers' marketing departments. We don't pretend to know more about their business than they do." PI