Direct Mail Outlook : Education, Tools Remain Key

Legislation has been proposed to help the USPS, and a healthy, sustainable Mr. ZIP is in the best interests of the mailing community. But, truth be told, the mailing community has its own challenges, independent of mailing rates, and those companies that specialize in printing direct mail pieces have an even greater onus in their quest to deliver products and services that enable clients to best optimize their marketing initiatives.