Direct Mail Outlook : Education, Tools Remain Key

Suffice to say, it ain't easy.

Depressed pricing was a significant challenge during the course of 2010 as weaker companies struggled to stay afloat in the slowly recovering market environment, notes Jim Andersen, president and CEO of Chanhassen, MN-based IWCO Direct. Schedule volatility was a factor as customers adjusted their plans according to market changes and opportunities.