Direct Mail Outlook : Education, Tools Remain Key

A successful 2011 will entail IWCO Direct being nimble, lean and customer-focused. Andersen promises to deliver a new approach to commingling in early 2011 that he believes will be "game changing."

It seems no companies were immune from the challenging business conditions. North America's largest printer, RR Donnelley, of Chicago, reported that postal costs and new format regulations depressed volumes, particularly in the flat size and nonprofit categories. According to Dan Thornton, president of RR Donnelley's Response Marketing Services, many sectors cut back their volumes based on lower consumer response and revenues. Volumes also dwindled as fewer consumer names were available.