Digital and Offset Convergence -- Going Long on Shorter Runs

Hybrid digital and offset applications are something St. Joseph is pushing in a big way, he notes. “If a client wants to do large volumes and is worried about the click cost (for digital), we tell them we can do part of it variable and then marry that up with a static run—whether sheetfed or web—in the bindery using barcodes to ensure that work gets done properly.”