Digital and Offset Convergence -- Going Long on Shorter Runs

Work that previously was produced on smaller sheetfeds can now either be pushed down to a digital press or moved up to one of the 40? machines because of their efficiency, says the printer’s chief exec.

St. Joseph, which currently has a mix of Xerox iGen3 color presses and Océ equipment, plans to upgrade its digital capabilities as part of this latest $25 million investment program. Customers generally are willing to accept the most efficient production method, Gagliano says, but the company occasionally still has to do some convincing for a buyer to go digital or web over sheetfed.