Digital and Offset Convergence -- Going Long on Shorter Runs

All three companies say they go to market as full-service printers, rather than individually branding any of their digital, sheetfed or web printing operations. The processes are also integrated internally.

“We have customers that utilize all three of our processes, but most utilize the various processes that we sell independent of one another,” reports Angstrom Graphics’ chief executive. “We match all of our presses to our platemaking curves on an ongoing basis so that our digital, sheetfed and web presses are as close to one another in capability as we can get them.” The same workflow, in terms of estimating, prepress, customer service, etc., is used to process all jobs, Angstrom adds.