Digital and Offset Convergence -- Going Long on Shorter Runs

This means aligning and rightsizing their digital, sheetfed and web printing platforms relative to each other. As acceptance of the process and capacity grows, digital printing is extending the boundary of “short-run” work to produce more jobs that previously were done sheetfed. Meanwhile, web offset presses configured with color controls, automated plate changers and other makeready enhancements are pushing down into runs of 5,000 or even fewer impressions, depending on the product.