Digital and Offset Convergence -- Going Long on Shorter Runs

Print customers have been looking for ways to reduce their costs for some time now, Angstrom says. This includes taking steps such as reducing product counts and running fewer pages.

“That has led us to installing presses, both web and sheetfed, that cater to a shorter-run-length type of product,” reports the company’s CEO. “We produce publications on our newer web that have a 1,500 count—perfect bound and saddle wire products with 96 or 112 pages. Our average run length at the moment is about 38,000 copies, though.”