Saddle Stitchers — It's a Buyer's Market

BY ERIK CAGLE

Freedom of choice, from a consumer standpoint, is a double-edged sword when your pool of choices is a veritable ocean.

Anyone in the graphic arts industry knows what it means to have an unlimited array of manufacturers. It's the old deer-in-the-headlights syndrome—there are far too many choices and simply not enough time in the day to do sufficient homework that would yield an educated choice.