Prep for a Buyer Inquisition –Dana

Now, he was about to meet this team of professional buyers for the first time. How could he prepare for this? What might the buyers be looking for to help them decide which printing firm to choose for this long-term contract?

I thought about being in their shoes—which I was for more than 15 years—and then called up this printer to talk. (He worked for a company that was a PBI conference sponsor in the past. I never forget a supporter.) Sometimes a chain of e-mails just won’t do. God bless the telephone.