October: On the first selling day of the month, rethink your sales goal and adjust it up or down. Do you have more in you? Could you make just one more call per day? Do it! As the month progresses, start to fine-tune your selling efforts, changing what you say and the voice mail messages you leave.
You should also think about the kinds of accounts you are approaching and reconsider your target market. Next, improve your sales efficiency and tinker with your time management efforts.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.