The Countdown to Blastoff —Farquharson/Tedesco
There are 57 selling days between Labor Day and Thanksgiving. Imagine the impact of putting your head down and prospecting hard between those two dates. Given that the selling cycle in print is at least three months, you'd have some pretty serious momentum to close out the year.
Conversely, if you did nothing in that time period, it would be difficult for you to gain any traction. And traction is precisely what is needed in this critical selling block of time. Why? Because your selling efforts beginning the day after Labor Day and running through the end of November will determine how 2010 ends and how Q1 of 2011 begins. It's that important. No pressure, though.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
