The Countdown to Blastoff —Farquharson/Tedesco
August: Relax. Enjoy your lemonade. Read PI. Google "Farquharson" and "Tedesco."
September: In the three days prior to Labor Day, prepare your battle plan. Here's a checklist of what you'll need that plan to include:
• A list of prospects and dead accounts. Some idea of what to say to each contact name that is relevant to them, not you. In order to accomplish this you will need to have done research until you can finish the sentence that begins, "The purpose of my call is…" with something other than, "…to speak to the person who buys your printing."
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
